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Examining Conspicuous Consumption within the Context of Culture in Turkey: Eltilerin Savaşı

Yıl 2021, Cilt: 5 Sayı: 3, 775 - 787, 24.11.2021
https://doi.org/10.30692/sisad.1002153

Öz

This article explores the film Eltilerin Savaşı and tries to explain the phenomenon of leisure class and conspicuous consumption. Observed not only in the upper class but also in the middle class, conspicuous consumption is more visible with social media. Within this film about the struggle between two middle class sisters in law, we can see four themes, which were separate in the previous studies. First, people try to show their status by leisure and conspicuous consumption (showing status). Secondly, while people try to show they are different from their environment, they behave conservatively and criticize others not behaving like themselves by saying tasteless and inferior (envy and criticism). Thirdly, the leisure class show their conspicuous behavior to their environment by spending higher amounts to the activities like baby showers and gender parties (activities). Lastly, conspicuous consumption by social media use makes it more visible (social media usage). The present study preserves it originality by combining certain themes which are dispersed in the previous studies via film analysis.

Kaynakça

  • Akgül, D. (2020). Gösterişçi Tüketim ile Benlik Genişleten #pembegelinler: Netnografi Uygulaması. Nitel Sosyal Bilimler, 2(1), 40–59.
  • Ali, A., Xiaoling, G., Ali, A., Sherwani, M., & Muneeb, F. M. (2019). Customer motivations for sustainable consumption: Investigating the drivers of purchase behavior for a green-luxury car. Business Strategy and the Environment, 28(5), 833–846. https://doi.org/10.1002/bse.2284
  • Altaş, B. (2018). Kutlama ve Armağanlarca Kuşatılan Annelik: Diş Buğdayı, Baby Shower ve Annelik Eksenindeki Diğer Ritüeller. Mediterranean Journal of Humanities, 8(2), 1–31. https://doi.org/10.13114/mjh.2018.407
  • Aydın, Y. (2017). Yakup Kadri’nin Romanlarında Aylaklık ve Gösterişçi Tüketim. Journal of International Social Research, 10(52), 28–56. https://doi.org/10.17719/jisr.2017.1870
  • Bazin, A. (2004). An Aesthetic of Reality: Neorealism. In What Is Cinema? Volume II (pp. 16–40). University of California Press.
  • Becan, C., & Eaghanioskoui, G. (2019). Gösterişçi Tüketim Aracı Olarak Instagramın Tüketicilerin Satın Alma Motivasyonuna Etkisi. 3, 84–101. https://doi.org/10.17932/IAU.EJNM.25480200.2019.3/2.84-101
  • Cameron, D., & Panović, I. (2014). Discourse and discourse analysis. Working with Written Discourse. London: SAGE Publications, Ltd, 3-14.
  • Castoriadis, C., & Curtis, D. A. (1997). World in fragments: Writings on politics, society, psychoanalysis, and the imagination. Stanford University Press.
  • Cavell, S. (2005). Groundhog Day. Cavell on Film, 221–222.
  • Chang, L., & Arkin, R. M. (2002). Materialism as an attempt to cope with uncertainty. Psychology & Marketing, 19(5), 389–406.
  • Chisnall, P. M. (1995). Consumer behaviour. McGraw-Hill.
  • Cook, G. (2011). Discourse analysis. In The Routledge handbook of applied linguistics (pp. 451-464). Routledge.
  • Essoo, N., & Dibb, S. (2004). Religious Influences on Shopping Behaviour: An Exploratory Study. Journal of Marketing Management, 20(7–8), 683–712. https://doi.org/10.1362/0267257041838728
  • Guénoun, S. (2000). An interview with Jacques Rancière: Cinematographic image, democracy, and the “splendor of the insignificant.” Sites: The Journal of Twentieth-Century/Contemporary French Studies Revue d’études Français, 4(2), 249–258. https://doi.org/10.1080/10260210008456030
  • Güleç, A. G. C. (n.d.). Thorstein Veblen ve Gösterişçi Tüketim Kavramı.
  • Hu, J., Yang, Y., Jing, F. J., & Nguyen, B. (2018). Awe, spirituality and conspicuous consumer behavior. International Journal of Consumer Studies, 42(6), 829–839. https://doi.org/10.1111/ijcs.12470
  • Koç, E. (2013). Tüketici Davranışları ve Pazarlama Stratejileri. Seçkin Yayıncılık.
  • Metz, C. (1974). On the Impression of Reality in the Cinema. Film Language: A Semiotics of the Cinema, 3–15.
  • Ogden, H., & Cheng, S. (2011). Cultural dimensions and materialism: comparing Canada and China. Asia Pacific Journal of Marketing and Logistics, 23(4), 431–447. https://doi.org/10.1108/13555851111165011
  • Özay, G. (2020). Eltilerin Savaşı. Nulook Production.
  • Peter, J., & Olson, J. (1990). Consumer behavior and marketing strategy. http://www.sidalc.net/cgi-bin/wxis.exe/?IsisScript=zamocat.xis&method=post&formato=2&cantidad=1&expresion=mfn=007191
  • Pitts, R. E., Canty, A. L., & Tsalikis, J. (1985). Exploring the impact of personal values on socially oriented communications. Psychology & Marketing, 2(4), 267–278. https://doi.org/10.1002/mar.4220020406
  • Ramazani, A., & Kermani, M. (2021). Spiritualism versus materialism: can religiosity reduce conspicuous consumption? Journal of Islamic Marketing. https://doi.org/10.1108/JIMA-09-2019-0184
  • Rokeach, M. (1973). The nature of human values. https://psycnet.apa.org/record/2011-15663-000
  • Rose, G. M., Boush, D., & Shoham, A. (2002). Family communication and children’s purchasing influence: A cross-national examination. Journal of Business Research, 55(11), 867–873. https://doi.org/10.1016/S0148-2963(01)00205-3
  • Roth, C. P. (2014). Conspicuous Consumption and Peer Effects among the Poor: Evidence From a Field Experiment *.
  • Rushton, R. (2011). The Reality of Film - Theories of Filmic Reality.
  • Stillman, T. F., Fincham, F. D., Vohs, K. D., Lambert, N. M., & Phillips, C. A. (2012). The material and immaterial in conflict: Spirituality reduces conspicuous consumption. Journal of Economic Psychology, 33(1), 1–7. https://doi.org/10.1016/j.joep.2011.08.012
  • Sung, E., Calantone, R., & Huddleston, P. (2020). Motivators of Prestige Brand Purchase: Testing Cultural (In)stability of Measures Over Time Across the United States, Poland, and South Korea. Journal of International Consumer Marketing, 32(1), 15–32. https://doi.org/10.1080/08961530.2019.1642172
  • Veblen, T., & Galbraith, J. K. (1973). The theory of the leisure class. Houghton Mifflin Boston.
  • Yin, R. K. (1992). The case study method as a tool for doing evaluation. Current Sociology, 40(1), 121–137.
  • Yoo, B., & Donthu, N. (2005). The effect of personal cultural orientation on consumer ethnocentrism: Evaluations and behaviors of US consumers toward Japanese products. Journal of International Consumer Marketing, 18(1–2), 7–44.
  • Zakaria, N., Wan-Ismail, W. N. A., & Abdul-Talib, A. N. (2020). Seriously, conspicuous consumption? The impact of culture, materialism and religiosity on Malaysian Generation Y consumers’ purchasing of foreign brands. Asia Pacific Journal of Marketing and Logistics, 33(2), 526–560. https://doi.org/10.1108/APJML-07-2018-0283
  • Zhao, X., Zhao, K., & Deng, J. (2019). Geography still matters: Examine the role of location in online markets for foreign branded products. Decision Sciences, 50(2), 285–310.

GÖSTERİŞÇİ TÜKETİMİN TÜRKİYE’DE KÜLTÜR BAĞLAMINDA İNCELENMESİ: ELTİLERİN SAVAŞI FİLMİ ÜZERİNE DEĞERLENDİRMELER

Yıl 2021, Cilt: 5 Sayı: 3, 775 - 787, 24.11.2021
https://doi.org/10.30692/sisad.1002153

Öz

Bu çalışmada Eltilerin Savaşı filmi incelenerek aylaklık ve gösterişçi tüketim olgusu açıklanmaya çalışılmıştır. Sadece üst sınıfta değil, toplumun diğer kesimlerinde de görülen gösterişçi tüketim sosyal medyanın kullanımıyla daha da görünür hale gelmiştir. Orta kesime ait iki eltinin birbiriyle mücadelesini ele alan Eltilerin Savaşı filminde önceki çalışmalarda dağınık halde bulunan şu dört tema bir arada görünmektedir: Öncelikle insanlar gösterişçi tüketim ve aylaklık ile toplum içerisindeki statülerini göstermeye çalışmaktadır (statünün gösterilmesi). İkincisi muhafazakâr nitelik gösteren bu kişiler kendilerinin daha farklı olduğunu göstermeye çalışırken bir yandan da kendisi gibi davranmayan kişileri zevksizlik, aşağılık gibi ifadeler ile eleştirmektedir (imrenme ve eleştirme). Üçüncüsü aylak kesim gösterişçi davranışını baby shower, cinsiyet partisi gibi etkinliklere yüksek bedeller harcayarak etrafına göstermeye çalışmaktadır (etkinlikler). Son olarak da sosyal medya kullanımı yoluyla gösterişçi tüketimin gösterilmesi onun daha görünür bir hale gelmesine neden olmuştur (sosyal medya kullanımı). Bu çalışma, daha önceki çalışmalarda dağınık halde bulunan belirli temaları film analizi üzerinden bir araya getirmesi nedeniyle orijinalliğini korumaktadır.

Kaynakça

  • Akgül, D. (2020). Gösterişçi Tüketim ile Benlik Genişleten #pembegelinler: Netnografi Uygulaması. Nitel Sosyal Bilimler, 2(1), 40–59.
  • Ali, A., Xiaoling, G., Ali, A., Sherwani, M., & Muneeb, F. M. (2019). Customer motivations for sustainable consumption: Investigating the drivers of purchase behavior for a green-luxury car. Business Strategy and the Environment, 28(5), 833–846. https://doi.org/10.1002/bse.2284
  • Altaş, B. (2018). Kutlama ve Armağanlarca Kuşatılan Annelik: Diş Buğdayı, Baby Shower ve Annelik Eksenindeki Diğer Ritüeller. Mediterranean Journal of Humanities, 8(2), 1–31. https://doi.org/10.13114/mjh.2018.407
  • Aydın, Y. (2017). Yakup Kadri’nin Romanlarında Aylaklık ve Gösterişçi Tüketim. Journal of International Social Research, 10(52), 28–56. https://doi.org/10.17719/jisr.2017.1870
  • Bazin, A. (2004). An Aesthetic of Reality: Neorealism. In What Is Cinema? Volume II (pp. 16–40). University of California Press.
  • Becan, C., & Eaghanioskoui, G. (2019). Gösterişçi Tüketim Aracı Olarak Instagramın Tüketicilerin Satın Alma Motivasyonuna Etkisi. 3, 84–101. https://doi.org/10.17932/IAU.EJNM.25480200.2019.3/2.84-101
  • Cameron, D., & Panović, I. (2014). Discourse and discourse analysis. Working with Written Discourse. London: SAGE Publications, Ltd, 3-14.
  • Castoriadis, C., & Curtis, D. A. (1997). World in fragments: Writings on politics, society, psychoanalysis, and the imagination. Stanford University Press.
  • Cavell, S. (2005). Groundhog Day. Cavell on Film, 221–222.
  • Chang, L., & Arkin, R. M. (2002). Materialism as an attempt to cope with uncertainty. Psychology & Marketing, 19(5), 389–406.
  • Chisnall, P. M. (1995). Consumer behaviour. McGraw-Hill.
  • Cook, G. (2011). Discourse analysis. In The Routledge handbook of applied linguistics (pp. 451-464). Routledge.
  • Essoo, N., & Dibb, S. (2004). Religious Influences on Shopping Behaviour: An Exploratory Study. Journal of Marketing Management, 20(7–8), 683–712. https://doi.org/10.1362/0267257041838728
  • Guénoun, S. (2000). An interview with Jacques Rancière: Cinematographic image, democracy, and the “splendor of the insignificant.” Sites: The Journal of Twentieth-Century/Contemporary French Studies Revue d’études Français, 4(2), 249–258. https://doi.org/10.1080/10260210008456030
  • Güleç, A. G. C. (n.d.). Thorstein Veblen ve Gösterişçi Tüketim Kavramı.
  • Hu, J., Yang, Y., Jing, F. J., & Nguyen, B. (2018). Awe, spirituality and conspicuous consumer behavior. International Journal of Consumer Studies, 42(6), 829–839. https://doi.org/10.1111/ijcs.12470
  • Koç, E. (2013). Tüketici Davranışları ve Pazarlama Stratejileri. Seçkin Yayıncılık.
  • Metz, C. (1974). On the Impression of Reality in the Cinema. Film Language: A Semiotics of the Cinema, 3–15.
  • Ogden, H., & Cheng, S. (2011). Cultural dimensions and materialism: comparing Canada and China. Asia Pacific Journal of Marketing and Logistics, 23(4), 431–447. https://doi.org/10.1108/13555851111165011
  • Özay, G. (2020). Eltilerin Savaşı. Nulook Production.
  • Peter, J., & Olson, J. (1990). Consumer behavior and marketing strategy. http://www.sidalc.net/cgi-bin/wxis.exe/?IsisScript=zamocat.xis&method=post&formato=2&cantidad=1&expresion=mfn=007191
  • Pitts, R. E., Canty, A. L., & Tsalikis, J. (1985). Exploring the impact of personal values on socially oriented communications. Psychology & Marketing, 2(4), 267–278. https://doi.org/10.1002/mar.4220020406
  • Ramazani, A., & Kermani, M. (2021). Spiritualism versus materialism: can religiosity reduce conspicuous consumption? Journal of Islamic Marketing. https://doi.org/10.1108/JIMA-09-2019-0184
  • Rokeach, M. (1973). The nature of human values. https://psycnet.apa.org/record/2011-15663-000
  • Rose, G. M., Boush, D., & Shoham, A. (2002). Family communication and children’s purchasing influence: A cross-national examination. Journal of Business Research, 55(11), 867–873. https://doi.org/10.1016/S0148-2963(01)00205-3
  • Roth, C. P. (2014). Conspicuous Consumption and Peer Effects among the Poor: Evidence From a Field Experiment *.
  • Rushton, R. (2011). The Reality of Film - Theories of Filmic Reality.
  • Stillman, T. F., Fincham, F. D., Vohs, K. D., Lambert, N. M., & Phillips, C. A. (2012). The material and immaterial in conflict: Spirituality reduces conspicuous consumption. Journal of Economic Psychology, 33(1), 1–7. https://doi.org/10.1016/j.joep.2011.08.012
  • Sung, E., Calantone, R., & Huddleston, P. (2020). Motivators of Prestige Brand Purchase: Testing Cultural (In)stability of Measures Over Time Across the United States, Poland, and South Korea. Journal of International Consumer Marketing, 32(1), 15–32. https://doi.org/10.1080/08961530.2019.1642172
  • Veblen, T., & Galbraith, J. K. (1973). The theory of the leisure class. Houghton Mifflin Boston.
  • Yin, R. K. (1992). The case study method as a tool for doing evaluation. Current Sociology, 40(1), 121–137.
  • Yoo, B., & Donthu, N. (2005). The effect of personal cultural orientation on consumer ethnocentrism: Evaluations and behaviors of US consumers toward Japanese products. Journal of International Consumer Marketing, 18(1–2), 7–44.
  • Zakaria, N., Wan-Ismail, W. N. A., & Abdul-Talib, A. N. (2020). Seriously, conspicuous consumption? The impact of culture, materialism and religiosity on Malaysian Generation Y consumers’ purchasing of foreign brands. Asia Pacific Journal of Marketing and Logistics, 33(2), 526–560. https://doi.org/10.1108/APJML-07-2018-0283
  • Zhao, X., Zhao, K., & Deng, J. (2019). Geography still matters: Examine the role of location in online markets for foreign branded products. Decision Sciences, 50(2), 285–310.
Toplam 34 adet kaynakça vardır.

Ayrıntılar

Birincil Dil Türkçe
Bölüm SOSYAL VE BEŞERİ BİLİMLER
Yazarlar

Rıfgı Buğra Bağcı 0000-0001-7273-1046

Yayımlanma Tarihi 24 Kasım 2021
Gönderilme Tarihi 29 Eylül 2021
Yayımlandığı Sayı Yıl 2021 Cilt: 5 Sayı: 3

Kaynak Göster

APA Bağcı, R. B. (2021). GÖSTERİŞÇİ TÜKETİMİN TÜRKİYE’DE KÜLTÜR BAĞLAMINDA İNCELENMESİ: ELTİLERİN SAVAŞI FİLMİ ÜZERİNE DEĞERLENDİRMELER. Stratejik Ve Sosyal Araştırmalar Dergisi, 5(3), 775-787. https://doi.org/10.30692/sisad.1002153
AMA Bağcı RB. GÖSTERİŞÇİ TÜKETİMİN TÜRKİYE’DE KÜLTÜR BAĞLAMINDA İNCELENMESİ: ELTİLERİN SAVAŞI FİLMİ ÜZERİNE DEĞERLENDİRMELER. ssad. Kasım 2021;5(3):775-787. doi:10.30692/sisad.1002153
Chicago Bağcı, Rıfgı Buğra. “GÖSTERİŞÇİ TÜKETİMİN TÜRKİYE’DE KÜLTÜR BAĞLAMINDA İNCELENMESİ: ELTİLERİN SAVAŞI FİLMİ ÜZERİNE DEĞERLENDİRMELER”. Stratejik Ve Sosyal Araştırmalar Dergisi 5, sy. 3 (Kasım 2021): 775-87. https://doi.org/10.30692/sisad.1002153.
EndNote Bağcı RB (01 Kasım 2021) GÖSTERİŞÇİ TÜKETİMİN TÜRKİYE’DE KÜLTÜR BAĞLAMINDA İNCELENMESİ: ELTİLERİN SAVAŞI FİLMİ ÜZERİNE DEĞERLENDİRMELER. Stratejik ve Sosyal Araştırmalar Dergisi 5 3 775–787.
IEEE R. B. Bağcı, “GÖSTERİŞÇİ TÜKETİMİN TÜRKİYE’DE KÜLTÜR BAĞLAMINDA İNCELENMESİ: ELTİLERİN SAVAŞI FİLMİ ÜZERİNE DEĞERLENDİRMELER”, ssad, c. 5, sy. 3, ss. 775–787, 2021, doi: 10.30692/sisad.1002153.
ISNAD Bağcı, Rıfgı Buğra. “GÖSTERİŞÇİ TÜKETİMİN TÜRKİYE’DE KÜLTÜR BAĞLAMINDA İNCELENMESİ: ELTİLERİN SAVAŞI FİLMİ ÜZERİNE DEĞERLENDİRMELER”. Stratejik ve Sosyal Araştırmalar Dergisi 5/3 (Kasım 2021), 775-787. https://doi.org/10.30692/sisad.1002153.
JAMA Bağcı RB. GÖSTERİŞÇİ TÜKETİMİN TÜRKİYE’DE KÜLTÜR BAĞLAMINDA İNCELENMESİ: ELTİLERİN SAVAŞI FİLMİ ÜZERİNE DEĞERLENDİRMELER. ssad. 2021;5:775–787.
MLA Bağcı, Rıfgı Buğra. “GÖSTERİŞÇİ TÜKETİMİN TÜRKİYE’DE KÜLTÜR BAĞLAMINDA İNCELENMESİ: ELTİLERİN SAVAŞI FİLMİ ÜZERİNE DEĞERLENDİRMELER”. Stratejik Ve Sosyal Araştırmalar Dergisi, c. 5, sy. 3, 2021, ss. 775-87, doi:10.30692/sisad.1002153.
Vancouver Bağcı RB. GÖSTERİŞÇİ TÜKETİMİN TÜRKİYE’DE KÜLTÜR BAĞLAMINDA İNCELENMESİ: ELTİLERİN SAVAŞI FİLMİ ÜZERİNE DEĞERLENDİRMELER. ssad. 2021;5(3):775-87.

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